Brief
As part of a term project for our MDIA 3003 – Project 2 class at BCIT, we were tasked to conceptualize, design and develop a mobile application that aims to solve a problem within our community. In teams of 4, we were given a total of 12 weeks to complete the application and present it to an audience consisting of students, faculty and industry professionals.
Problem Statement
We discovered that although some individuals that recycle as part of their daily routine, this action is not enough because the issue at its core is that they are also not reducing and reusing. How can we raise environmental awareness and have people be more conscious of their actions?
Solution
We decided to shift our perspective on who to target and saw an opportunity in the younger generation who has the power to make a change. EcoHero is a mobile application that encourages young kids to be environmentally conscious through fun and engaging ways.
User Persona
Primary Persona
- Name: Steven
- Age: 12
- Occupation: 7th Grade Student
Steven is considered outgoing for his age. He is always out and about during recess and he loves playing sports with his friends. He is obedient at home and has developed habits to clean up after himself and help around the house.
Secondary Persona
- Name: Rhea
- Age: 29
- Occupation: 7th Grade Teacher
Rhea has been teaching for 3 years now. She has a genuine care for her students and is always willing to help them learn to their best ability. She has been seeking ways to engage her class to start implementing the 3 R’s: Reduce, Reuse, and Recycle.
Information Architecture
Low-fidelity Wireframe
Complete Missions
The app will generate new missions every month ranging from various levels of impact. All our missions are environmental and community based.
Collect Rewards & Badges
Users will be able to earn stars and experience points upon completing missions. They will also have the ability to level up and collect various achievement-based badges.
Leaderboard Ranking
Each month there will be a leaderboard ranking based on the amounts of stars earned as that will reflect completed missions. Users will be able to see how well they did against others in the community.
